For people who plan more than they start.

AI does the busywork. We get you
to start the real thing.

Dump what's on your mind. Get one thing to do today and a two-minute first step. Hit start and do 10 minutes. Miss a day? Come back tomorrow. No pile waiting for you.

Start free

Get your first two-minute step free. No account or card needed.

See how it works

Web now. iPhone and Android next. English first.

You have more tools than ever. Starting is still the hard part.

Your agents draft, summarize and schedule. Your to-do app keeps growing. The real thing, the one that matters, is still not started. Shut Up & Work does one job: it gets you from thinking to doing, today, and back again tomorrow if today goes sideways.

  • One thing.

    Not a list. Not a board.

  • Two minutes to start.

    The first step is small enough that you can't argue with it.

  • No overdue pile.

    Every day starts clean.

How it works

  • The brain dump field with a typed list: pitch deck, lease reply, gym, onboarding bug, tax PDF.
    Dump it.
  • The Picked card: Finish the pitch deck outline.
    Get one pick.
  • The 10-minute timer ring at 7:42.
    10 minutes. Go.
  1. Dump it.

    30 seconds. Type or dictate everything on your mind.

  2. Get one pick.

    AI picks the one thing for today and tells you why in one line. Don't agree? Ask for another.

  3. Two-minute first step.

    One concrete action, plus a starter: an outline, a first line, a checklist.

  4. Set the when.

    "When it's 9 AM at my desk, I open the doc." We remind you at that moment.

  5. 10 minutes. Go.

    One big button. When the timer ends, keep going, call it done, or stop there.

  6. Check in, come back.

    Quick check-ins during your day. Missed one? One question, a new plan, and you're back tomorrow. On Monday the week starts fresh.

No streaks to break. No backlog to feel bad about. Just the next start.

The mentality

  • Shut up.

    Stop talking about it. Close the planning tab.

  • Start now.

    Two minutes. The smallest real step.

  • Do the reps.

    Show up, do ten minutes, repeat.

  • No excuses.

    Not now? Then pick the exact time, and keep it.

  • Back tomorrow.

    Missed a day? Nothing to lose. Come back.

  • Proof in work.

    Your weekly review shows what you did. Not what you planned.

Blunt about starting. Kind about restarting.

Built on research. No hype.

  1. If-then plans.

    Plans written as "when X, I do Y" help people act on what they intend to do.

    Gollwitzer & Sheeran (2006) (DOI, opens in a new tab) · Sheeran, Listrom & Gollwitzer (2024) (DOI, opens in a new tab)

  2. Fresh starts.

    People are more likely to take on their goals right after a "new beginning" such as a new week, month or year.

    Dai, Milkman & Riis (2014) (DOI, opens in a new tab)

  3. Comebacks count.

    In a megastudy of gym members, a reward for coming back after a missed workout was the best-performing program tested.

    Milkman et al. (2021) (DOI, opens in a new tab)

    Broken streaks lead people to disengage.

    Silverman & Barasch (2023) (DOI, opens in a new tab)

  4. Kind restarts.

    Students who forgave themselves for procrastinating before one exam procrastinated less before the next.

    Wohl, Pychyl & Bennett (2010) (DOI, opens in a new tab)

  5. Stopping is fine.

    People tend to go back to tasks that were interrupted, so a 10-minute stop is not a loss.

    Ghibellini & Meier (2025) (DOI, opens in a new tab)

Shut Up & Work is a productivity tool. It does not diagnose or treat any condition.

Shut up &
start.

Your first two-minute step is free. No account, no card. Pro is the full coach, every day: a fresh pick and first step, the 10-minute timer, check-ins, comebacks and a weekly review.

Pro · Monthly

$7.99

/ month

Billed from day one. Cancel anytime.

Pro · Yearly7 days free

$39.99

/ year

New subscribers get a 7-day free trial, then it's billed yearly. Cancel anytime.

Dump what's on your mind. Get your first step.

Start free

Pick a plan in the app when you want the full coach. Cancel anytime.

FAQ

Is this another to-do app?

No. No lists, no boards, no overdue pile. One thing a day, started.

What does the AI do?

It picks one thing and writes the first step. You do the work.

What if I miss a day?

Nothing breaks. You answer one question and you're back tomorrow.

When can I use it?

Now, on the web at app.shutup.work. iPhone and Android apps are on the way. English first.

What happens to my brain dump?

What you type (what's on your mind, the pick and its first step), your timer sessions and your comeback answers are stored in Google Cloud Firestore (part of Firebase) so the app works across your devices. It's stored in the United States (Google Cloud, Iowa).

To answer you, our server sends the text you entered to Google's Gemini API. We send only the text needed for that answer, not your email address or payment details.

Is it used to train AI? No. We use Google's paid Gemini API, and Google's terms say it doesn't use those prompts or answers to improve its products. Google may keep them for a limited time only to catch abuse.

How long is it kept? Until you delete your account. Then it's erased from our live systems within 30 days and from backups within 90 days. To delete it, write to now@shutup.work.

We do not sell your personal data and we do not use it for advertising. Please do not enter sensitive information, such as health details. Privacy policy